North Dental came to us with a website that had quietly fallen behind the practice itself. The team had grown and the clinic had invested in new treatments and equipment, but none of that came across online, and new patients were choosing competitors who simply looked more current.
We designed and built a new website from the ground up: a clean, calm design, clear treatment pages, and a booking journey that works just as well on a phone as it does on a desktop. Every page was structured around the questions patients actually ask before choosing a dentist.
The project ran over six weeks with a check-in every week, and the new site went live without any downtime. North Dental now has a website the team is genuinely proud to send patients to.
The Problem
North Dental's old website was built years ago, and it showed. It was slow, difficult to use on mobile, and the design gave new patients the wrong first impression of a practice that had invested heavily in modern care.
Day to day, that meant patients calling with questions the website should have answered, like opening hours, treatments, and prices. Plenty more never called at all after landing on an outdated homepage.
The team knew the website was costing them new patients. They wanted something clean, fast, and easy to keep up to date.
What We Built
We designed a completely new website for the practice: a welcoming homepage, dedicated pages for every treatment, real photography of the team, and clear calls to book at every step.
The site was built mobile-first, since most patients look for a dentist from their phone. Navigation was simplified so anyone can find what they need in a couple of taps.
We also structured every page with local search in mind, giving North Dental a solid foundation to be found by patients searching nearby.
About Our Collaboration
We worked directly with the practice owner and the front-desk team, who know better than anyone what patients ask about. Short weekly calls kept decisions quick and the project moving.
The team cared most about the site feeling honest and unintimidating, because a dental visit is stressful enough already. That principle guided the design, the photography, and every line of copy.
Since launch we've stayed close to the team, handling updates and small improvements as the practice continues to grow.
Results
What changed for this clinic
Easier to find on Google
The new site is structured for local search, helping patients looking for a dentist nearby find North Dental instead of scrolling past.
More consultations booked
Clear treatment pages and a simple booking path make it easy for visitors to go from browsing to a booked appointment.
A faster, smoother website
The new site loads quickly and works beautifully on mobile, where most of North Dental's patients first find them.
A brand patients trust
The design finally matches the standard of care inside the practice, giving new patients confidence before they even walk in.
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